Adapting Vroom Content

## What Are the Essentials of Vroom Content? 

The purpose of Vroom is to spark interactions between adults and children that are joyful, brain-building, and full of learning. Vroom Content is always focused on sharing the science, and must include certain components and be consistent with Vroom values. 

## What Can I Change? 

When an organization adapts Vroom Content, they work to refine the details of Vroom Tips or other content to make sure they are relevant to their communities. Some things must change to make Vroom Content relevant – like translating into a local dialect or using culturally familiar references. Additionally, sometimes the format and structure of Vroom Tips can be changed. For example, our Vroom by Text service available in the U.S. uses a three-part format to account for SMS character limits.  

Vroom Essentials

Big Idea: Flowers Illustration

By sharing the science of early childhood brain development, not just an activity, Vroom makes it more likely that parents and caregivers will adopt brain-building behaviors in the long term. 

The Big Idea

Big Idea: Dinosaur Illustration

## Case study: Adapting Vroom for Displaced Communities in the Middle East with IRC (Part 1)

We know that reflecting the lived experiences of caregivers matters. Ultimately the relatability of Vroom Content changes how caregivers interact with materials, and increases the likelihood for long-term behavior change. 

The International Rescue Committee (IRC) understood this. When trying to reach displaced Syrian refugee families, the IRC leveraged trusted partners for content translation and localization.  

They field-tested sample translations to ensure the language felt accessible and familiar to the caregivers they were hoping to reach. The IRC also worked with illustrators and animators to create culturally relatable materials and videos showcasing Vroom Content. 

The result was highly effective. The adapted Vroom Content resonated with the intended communities by “sounding” and “looking” like familiar Syrian families.

IRC Video - Still Image

IRC Case Study

You can learn more about how IRC researched its audiences to better adapt Vroom Content.

Parenting in Displacement

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Quiz

Module 3 Icon

When you have completed it, you should understand what an Adaptation Plan is and what its key components are. This will help prepare you to submit an A.L.T. Vroom Content License application.

Module 2 looks at what it means to adapt Vroom Content to a new context, and helps you understand the planning you will need first.

What's in Module 2?

These are the parts of Module 2:

Thinking About Vroom Adaptation & Licenses

In Your Context

When organizations around the world adapt and use Vroom Tips with the families they serve, we are excited about the potential impact. But even adapted tips must still include all the signature elements of a Vroom Tip. 

What Makes a Vroom Tip?

Key Components of a Vroom Tip

Key Component 1: Age Range

Key Component 2: Activity

In Your Context: Vroom Tip Images

Key Component 3: Brainy Background

Key Component 4: Call to Action

Anatomy of a Tip

Tip Card Format

In addition to the key components, all Vroom Content must be consistent with Vroom Values. Do you remember the [Vroom Values from Module 1](https://toolkit.vroom.org/module-1/more-about-vroom-tips?restored=1)? 

Don't Forget

Quick Check

After you complete the Toolkit, when you apply for an A.L.T. Content License, Vroom will review your Adaptation Plan. This plan will help us understand how you plan to use Vroom Content in your community. 

In the upcoming sections, you will learn about the components of an Adaptation Plan. 

Your Adaptation Plan

Why Planning is Important

What Makes a Good Plan?

You will want to be clear about the key players in your plan. The key players are: the Licensee, Trusted Messengers, and Parents & Caregivers.

Key Stakeholders and Audience: The WHO

Licensees

Trusted Messengers

Parents & Caregivers

When you apply for a license

Remember, you don’t need to have these answers right now to move on, but __you will need them for your application__, so you’ll probably want to start thinking about them now. That’s what this Toolkit is for! Your answers below will be saved on this page for you to easily come back and reference while completing your application.

Keep in Mind

Additional Questions

Vroom Content can help you advance your mission. It is important to think about your specific goals for adapting Vroom Content.

<br /> 

While the success of this work relies on your experience and existing community knowledge, we encourage Licensees to test assumptions when they decide it is necessary and are motivated to do so!

What is the impact your organization is seeking?

Impact: The WHY

What impact is your organization seeking?

Pause and Reflect!

Vroom can supplement ongoing work or fill gaps in early childhood programs. It is helpful to understand the early childhood development (ECD) landscape you are working in.

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## __Who else is working in your community and how?__

As much as possible, Vroom Content should complement efforts underway in your community. 

Context and Placement: The WHERE

Reflecting on your Context - Pause and Reflect

Understanding the Context and Landscape

You’ll want to anchor this thinking in the context of your existing programming as much as possible. When you think about the work you are already doing, what virtual and in-person networks are most relevant and easiest to tap into?

Social Landscape for Caregivers in your community

Technology

When you complete your application, you will want to include an understanding of the main social networks in your community. In your Vroom Content License application, you should demonstrate an understanding of the social networks in your community, including the ways parents and caregivers exchange information. These might include technological tools, in-person networks, or more likely, a mix of the two. 

As you now know, there are some limits on ways you can adapt Vroom Content. Module 3 will cover the specific adaptation guidelines, but for now, you can think generally about what you want from your own adapted version of Vroom Content.


You will need to think through the Vroom Content you want to adapt and use. 

Vroom Content: The WHAT

As you move forward with your adaptation plan, keep asking yourself: 

__How will I ensure the Vroom Content is actionable and relevant for my audience?__ 

Common ways to adapt Vroom content

High and Low Touch Adaptation - Title

High and Low Touch Adaptation - Body

Two Key Questions

Remember the IRC case study from [the beginning of this module](https://toolkit.vroom.org/module-2/adapting-vroom-content?restored=1 "Module 2: Adapting Vroom Content")? That is a great example of a High Touch Adaptation for language, context, AND format! 