Training: Adapting Vroom Content
Key Terms
| Term | Definition |
|---|---|
| Adaptation | The process of making changes to Vroom Content (with a Vroom License). |
| Adaptation Plan | Your organization’s plan for why and how it will adapt and distribute Vroom Content. |
| Adaptation, Localisation or Translation (ALT) License | Permission from the Bezos Family Foundation to adapt Vroom Content, provided changes are within adaptation guidelines and approved in advance. |
| Assets | Design elements included in materials. For example, illustrations, photos, colors, fonts, etc. |
| Attribution | How you identify the source of Vroom of Content |
| Bezos Family Foundation | The philanthropic organization behind Vroom. |
| Brain Building Basics | These are actions words that define the kinds of caregiver behaviors that are at the root of all Vroom Activities. They are the very foundation of Vroom Content. As a Vroom Resource, "Brain Building Basics" or the singular "Brain Building Basic" should always be capitalized, but not hyphenated. It should always be stated fully and never shortened to just “the basics.” |
| Brain Building Moments | The term Vroom uses to describe the regular moments that parents and caregivers have with children that provide opportunities to support children’s learning and development. |
| Brainy Backgrounds | The explanation of why and how a Vroom Activity supports children’s learning and development. Every Vroom Tip includes an Activity and a Brainy Background. |
| Call to Action | What you ask your audience to do, such as call a number or email (e.g. “To learn more, visit Vroom.org.”) |
| Commercial Purposes | For sale or distribution in exchange for value. Vroom Content cannot be used for commercial purposes, neither as standalone content nor as a part of other materials. For more information, visit our FAQs. |
| Content and Attribution Guidelines | Detailed Do’s and Don’ts for adapting Vroom Content. |
| Custom Content License | Permission from the Bezos Family Foundation that allows your organization to adapt Vroom Content, provided changes are within adaptation guidelines and approved in advance. |
| High Touch Adaptation | Deeper changes to Vroom Content like translation into local dialects or adjustments to local culture. Often use outside experts. |
| License Agreement | A signed document that provides your organization with written permission to adapt Vroom Content, provided changes are within adaptation guidelines and approved in advance. |
| License Application | A form your organization must complete to request a Vroom Content License. |
| Licensee | The organization that holds the Vroom Content License. |
| Logo Lockup | A lockup is the final form of a logo with all of it's elements locked in their relative positions. |
| Low Touch Adaptation | Lighter changes to Vroom Content, like basic translation or small cultural references. Often done in-house by the Licensee organization. |
| Module | A section of the Vroom Adaptation Toolkit. |
| Parents and Caregivers | Vroom is for parents, grandparents, teachers, etc. When space allows, always refer to parents and caregivers to ensure maximum accessibility. E.g., “The Vroom app reaches parents and caregivers by activating many different touch points in their daily routines.” |
| Science Advisors | The panel of experts who inform and guide our work. Note: “Science Advisors” not “Scientific Advisors.” |
| Sublicense | Sharing a license or Vroom Content (not the approved materials that include it) directly with another organization for the purpose of adapting or distributing Vroom Content or Trademarks. |
| Trusted Messengers | The organizations and individuals who have relationships with local parents and caregivers. |
| Vroom | A program of the Bezos Family Foundation focused on early learning. |
| Vroom Adaptation Toolkit | An online resource to help prepare you to apply for a Vroom Content License and to adapt Vroom Content. |
| Vroom Activity | A prompt for parents and caregivers that suggests something easy and concrete they can do with their children to support learning and development. Every Vroom Tip includes an Activity and a Brainy Background. |
| Vroom Content | Vroom text, such as Vroom Tips, Brainy Backgrounds, Brain Building Basics and other copyrighted material. |
| Vroom Content License | Permission from the Bezos Family Foundation that allows your organization to adapt Vroom Content, provided changes are within adaptation guidelines and approved in advance. |
| Vroom Logo | The Vroom Symbol (insert), which cannot be adapted. |
| Vroom Materials | Resources created by the Bezos Family Foundation designed to show parents and caregivers about Vroom and the importance of early brain-building. Examples include posters, flyers, tip cards, handouts and videos. |
| Vroom Templates | Vroom Materials with easy-to-use, drop-in fields that let you add your own logo and CTA to Vroom assets. |
| Vroom Tip | A suggestion of an easy activity a parent or caregiver might do with a child, and an explanation of how the activity promotes development and learning. Every Vroom Tip includes an activity and a Brainy background. Always capitalize the noun “tips” when preceded by Vroom. Do not capitalize when standing alone. Note: Never “a Vroom” or “Vrooms.” E.g., “Each card contains a Vroom Tip that parents can do with their children.” |
| Vroom Trademarks | Words, names, symbols or designs used to identify Vroom. These include trademarks and logos owned by the Bezos Family Foundation that are included in all Vroom Content and Vroom Materials. |